EN
Zexi to Showcase Innovative Hair Styling Appliances at ZUCHEX 2025 in Istanbul
Sep.14.2025
[Istanbul, September 14, 2025] – Shenzhen Zexi Intelligent Electronics Co., Ltd. (Zexi) will participate in the ZUCHEX 2025 – The 35th International Home & Kitchenwares Fair, one of Türkiye’s largest and most established trade fairs for home, kitchen, and small domestic appliances. The event will be held from September 11–14, 2025, at the Tüyap Fair and Congress Center in Istanbul, bringing together over 1,200 brands and thousands of professional buyers from Europe, the Middle East, and Africa.
During the exhibition, Zexi will present its full range of smart hair styling tools, combining advanced technology with user-friendly design. The featured products include:
High-performance hair dryers with fast-drying and ionic care technology
Digital hair straighteners with precise temperature control
Multifunctional hot air brushes for styling and drying
Automatic curling irons for effortless curls
Straightening and volumizing brushes designed for everyday home styling
ZUCHEX is primarily recognized for its homeware, kitchenware, and small home appliances, making it a strategic platform for lifestyle-oriented beauty electronics. With the growing trend of personal grooming and self-care at home, hair styling tools are becoming part of modern household essentials. Zexi aims to use this exhibition to connect with home appliance distributors, lifestyle retailers, and importers seeking high-quality personal care devices.
“ZUCHEX 2025 gives us an excellent opportunity to reach a wider audience beyond traditional beauty channels,” said a Zexi spokesperson. “Our goal is to introduce professional-grade hair styling technology to the lifestyle and home appliance sectors, meeting consumers’ increasing demand for convenience, safety, and elegant design.”
Market Perspective
Although ZUCHEX focuses mainly on kitchen and homeware categories, its Small Home Appliances section has grown rapidly in recent years. This provides a strong entry point for personal care electricals such as hair dryers, straighteners, and grooming devices.
Zexi plans to highlight the aesthetic design, compact usability, and CE-certified safety standards of its products to align with the interests of cross-category buyers in the home lifestyle and small appliance sectors.
About ZUCHEX 2025
Organizer: Tüyap Exhibitions Group
Date: September 11–14, 2025
Venue: Tüyap Fair and Congress Center, Istanbul, Türkiye
Scale: 100,000 sqm exhibition area, 1,200+ brands
Visitor Profile: Retailers, wholesalers, e-commerce platforms, importers, hotel/HORECA buyers, and home appliance distributors
Through participation in ZUCHEX 2025, Zexi continues to strengthen its global brand presence and commitment to developing innovative, high-quality hair styling solutions that meet international standards and evolving consumer needs.