EN
Zexi Shines at Beauty & Care İstanbul 2025, Showcasing Innovative Hair Styling Tools
Apr.28.2025
[Istanbul, April 28, 2025] – Shenzhen Zexi Intelligent Electronics Co., Ltd. (Zexi), a leading manufacturer of professional hair styling tools, successfully showcased its latest product portfolio at Beauty & Care İstanbul 2025. The exhibition was held from April 24–27, 2025 at the ICEC – İstanbul (Lütfi Kırdar International Congress & Exhibition Center), attracting global beauty brands, distributors, e-commerce platforms, and industry professionals.
At the event, Zexi presented a full range of hair styling solutions, including high-performance hair dryers, professional hair straighteners, multifunctional hot air brushes, automatic curlers, and straightening brushes. The booth drew strong interest from visitors, who praised the innovative designs, outstanding performance, and international quality standards of Zexi products. The Zexi team engaged actively with customers from Europe, the Middle East, and Asia, offering tailored solutions for wholesale distribution, retail collaboration, and OEM/ODM projects.
“We are honored to participate in Beauty & Care İstanbul 2025,” said a representative from Zexi. “This exhibition gave us an excellent platform to showcase our innovation, connect with global buyers, and explore new business opportunities. The positive feedback we received strengthens our confidence in providing premium hair styling tools to the international market.”
In addition, Zexi highlighted its commitment to sustainability and eco-friendly manufacturing practices, adopting green technologies and responsible production methods, which resonated strongly with professional buyers focused on environmental responsibility.
The successful participation at Beauty & Care İstanbul 2025 not only enhanced Zexi’s brand presence in the global market but also reinforced its position as a trusted partner for high-quality hair styling tools. Moving forward, Zexi remains dedicated to continuous innovation and premium service, working closely with global partners to drive sustainable growth in the hair care industry.